It all began with a simple idea of improving an existing internet website that needed a support system that can handle a new wave clientele. Shopping Cart Elite was founded by Igor Soshkin and Nick Soshkin in January of 2007. Since 2002, Nick and Igor began developing a network known as MimoUSA, (Read more about MimoUSA). Generally MimoUSA began as a drop ship network supplying auto parts to retailers. Currently MimoUSA supplies over 10,000 retailers (last recorded on 11/1/07) and expanded beyond from just being a drop ship network but also into a solutions provider. MimoUSA works first hand with its retailers to help them succeed online, providing an endless list of resources; everything from website building, data feeds, auction tools, teaching Search Engine Optimization, and so much more. Every retailer receives MimoUSA's customer service on a personal level. As a result of personal customer care, MimoUSA was able to face and learn of the problems that everyday retailers have come across in the past and present.

Shopping Cart Elite was designed not only to support businesses such as MimoUSA (online wholesalers) or AutoAccessoryStore.com (online retailer) but was also designed to support and fit the needs of other marketplaces online. Below is a small brief of what we mean by fitting YOUR needs, No matter how specific your market place may be.

• The lack of computer knowledge to build their own website
• Lacking knowledge in web design, computer programming, marketing or all the above.
• Many would find cheap solutions through different hosting companies and spend a great amount of money trying to bring the website online. This often resulted in the retailer giving up or just quitting altogether.
• Some retailers would get lured into one of the many website schemes online, where the provider promised the retailer thousands of dollars in profits by going with their (provider's) solution. In conclusion the retailer would come to realize they have lost everything they spent on this solution and as you might expect, experienced a bad vibe of internet retailing.
• A great majority of retailers signed up with variety of different Shopping Cart Providers which couldn't support the MimoUSA 100,000 parts data feed. These Shopping Carts not only lacked in technology to properly categorize all the products. But the automotive industry demands a completely different type of technology which would not only support options for products, but also makes, models and years. To get even more advanced wheel and tire sizes were not even considered. In result the retailers would have no choice but to enter the products one by one which is theoretically possible, but highly impractical.

By mid 2006, Nick and Igor got fed up that all the new applicants for MimoUSA were constantly complaining about their websites to a point where MimoUSA phone lines were flooded daily with people trying to get their websites setup. They went as far as speaking with some of the retailer's personal programmers for hours on trying to figure out how to make the data feeds work well with their Shopping Cart. This was the point when Nick and Igor decided to standardize the MimoUSA data feed for a limited number of shopping carts that were able to partially support their data feed. In time, MimoUSA started offering services as cheap as $89, a onetime fee, to build and setup their retailer's website from scratch. MimoUSA was able to provide the data feed in XML format and offer setups for various Shopping Carts such as ProStores, oScommerce, X-Cart, etc.

As time past and experience grew, MimoUSA created over 200 websites in just a few months. However, success doesn't come without a price or new problems. MimoUSA now faced a new problem; none of the Shopping Carts mentioned previously were designed for Drop Shipping and offered poor or no backend support such as maintaining orders, backorders, accounting etc. In addition, the Shopping Carts could not be properly optimized for search engines and did not support attributes in the data feeds. The problems just ran down the list. After dealing with over hundreds of websites, MimoUSA realized that the website building solution had backfired. Now instead of retailers calling MimoUSA with problems for setting up the websites, they would be calling to complain how poor some of these Shopping Cart Tools are and how it was affecting their business.

The system that MimoUSA and AutoAccessoryStore.com (retail website) was built on was ideal for the MimoUSA retailers. Nick and Igor have been designing this system since 2002 and it was designed precisely for the business model of an internet retailer and internet wholesaler. Nick and Igor vigorously tried to find a Shopping Cart Partner to work with instead of building a Shopping Cart from scratch, but there was simply none. Igor diligently searched through hundreds of Shopping Carts, one by one to see the features they offer and if they would be ideal for MimoUSA retailers. The majority of the Shopping Carts were missing key features that were mandatory for internet retailing. Some Shopping Carts had features that others didn't and some were so bad that Igor couldn't believe they are actually in business. Evidently there wasn't a single Shopping Cart which Igor looked at and said "this is it".

Nick and Igor expected to find something as advanced as the MimoUSA and AutoAccessoryStore.com system. To their surprise, considering that they began the construction of the system in 2002, they were unable to find anything that even came close.

This was when the decision was made to reverse engineer everything that was built so far, find features that were missing that could be helpful to MimoUSA and all other retailers. An idea that now became a desire to "create the ultimate Shopping Cart that will change the internet forever."

Igor Soshkin Quotes - "Each individual should have the opportunity to create what we created with AutoAccessoryStore.com and MimoUSA, a successful online business. I want to see every real online entrepreneur making a great deal of money that they have always dreamed of making. Many entrepreneurs who dream of a successful online business may not have the skill set that Nick has, (Advanced Computer Programming), they may not have the Skill set that I have (Search Engine Marketing and Business Management) and they may not have the skills to properly design their website. None of these skill sets are required to run a successful business. I call these skill sets the Setup Stage, the programming, the marketing and the design is a onetime investment that many entrepreneurs are lacking due to money, time, skill sets or all the above. I can not blame the majority of business owners for avoiding to build a website to start generating profits, it may even be for expansion reasons. Building a website from scratch like AutoAccessoryStore.com, as an example, would require a very large budget, several years of going through trial and error stages and hiring a full time computer programmer for approximately $100,000 per year to follow and meet the needs of the business. During this time frame, many very well drive the business into bankruptcy. I want every entrepreneur to skip these steps. Skip the programming, skip the design, skip advanced business management and skip advanced Search Engine Marketing. Shopping Cart Elite will fill in the gap in every internet entrepreneur's dream. We will build Shopping Cart Elite ™o address each Setup Stage skill set that an entrepreneur may be lacking and allow that entrepreneur to show his skill sets in what he does best, DAY TO DAY OPERATIONS, Customer Service and building a Brand for his company."

An initial investment of $4 million from investors commissioned the SCE project into full speed giving us the opportunity to hire developers, designers, rent a data center and purchase equipment and software to develop the Shopping Cart Elite project.

The Design Stage began, as what seemed like at the time a never ending, four month process. Every day Nick and Igor would spend about 5-6 hours on designing the table structure and business model for Shopping Cart Elite. After Four months, they realized Shopping Cart Elite has become one the biggest projects they have ever seen. The project's design sketch was printed out in FONT ARIAL 7 and hung stretched on a wall that totaled out to be 7 feet wide by 8 feet tall. The project had over 400 tables with lines going from one table to another. To make a clearer picture of what this structure looks like, picture drawing a Family tree where there are over 400 hundred branches that must be linked correctly to each other and over thousands of little twigs that must connect correctly to each specific branch. Seems complicated? Well it is! (I hope this image helps).

Shopping Cart Elite was designed not only to support businesses such as MimoUSA (online wholesalers) or AutoAccessoryStore.com (online retailer) but was also designed to support and fit the needs of other marketplaces online. Below is a small brief of what we mean by fitting YOUR needs, No matter how specific your market place may be.

• Retailers - Features include; automatically mapping and converting new data (products) into SCE format using other formatted spreadsheets, drop shipping, integrated accounting, customer management, and much more.
• Wholesalers - Web area allowing retailers to make purchases using an automated system, live inventory, bar coding, integrated shipping, advanced accounting system, share databases with retailers, integrated VOIP (Voice Over IP) phone system, and much more.
• Manufacturers -Create work flows and track the progress of the manufacturing tasks, organize virtual warehouses, share databases and inventory with other distributors, visibility on the internet, and more.
• Service Providers - Law Firms, Dentist Office, Car dealerships. Organize the inner appointments and reminders for customers, OCR system to organize paper work in electronic format (no more folders for customer profiles) and more.
• Web Firms & Third party developers - Become a private label service provider using the Shopping Cart Elite technology and your personal web design skills to offer your clients custom services that were never possible before. Participating partners may enroll in a recurring payout program. Even companies that are not web design firms are capable of using this service to private label their own Shopping Cart to offer to their clients.

Shopping Cart Elite was designed for everyone. We always followed the free business model and in result we made the SCE fees are very affordable and very competitive, infact we made the core of SCE completely free. Our business model is designed to generate revenue by connecting the network together and selling the products instead of services. We do indeed need to charge something for our services to maintain the system, but you will notice after looking at our pricing structure that we made it extremely affordable for all parties since our fees are based on maintaining the system versus getting rich from it. Considering the amount of labor, funds invested and the time involved in creating Shopping Cart Elite a reality, it is well beyond worth it. You will not find a company that can compare to the services, features and business model of Shopping Cart Elite.

Shopping Cart Elite welcomes strategic partners to join our network. We don't believe in competition, we believe in parnterships with companies and individuals who share our vision. "A vision to make miracles with technology that will benefit the public" - Igor Soshkin. The Internet eCommerce Market is fairly new in comparison to other markets, and it is way too big for Shopping Cart Elite ™o take on its own. We would be glad to speak with any individual or company who thinks they can be a benefit and/or partner with Shopping Cart Elite. Partners may include Regional Sales Representatives, Technology Partners, Third party software developers, Web Design firms, GRO Project resellers, Manufacturers, etc.