Source: http://smallbusiness.yahoo.com/advisor/wayfairs-road-1-billion-040000543.html
Ill make this short.
2 guys + 200 niches + 5000 suppliers + 90% dropship = MEGA SUPER STORE = 1 BILLION IN SALES.
How did WayFair do it? After comparing the technology and the website of WayFair vs Shopping Cart Elite I found something critically important that many drop ship clients are missing. That is Live Inventory from the Drop Ship suppliers!
How are you suppose to succeed and streamline your operation if you are selling products that are out of stock. You cant do anything, you cant list on paid marketing channels such as eBay or Amazon. You cant sell using Google Adwords or Shopping Comparison engines. Unless you know what is in stock the business simply can not scale. If you try to list something on eBay or Amazon that is out of stock youll shut down your account within a month, paying for traffic and not making sales due to no inventory will leave you bankrupt. YOU MUST KNOW YOUR INVENTORY LEVELS TO GROW YOUR BUSINESS.
So to counter this invisible roadblock that our clients were and are facing today, we have hired a new consultant to specifically to counter this problem. If you need live inventory from your supplier, and your supplier happens to have an online ordering system showing the live inventory, we have a solution on how to synchronize that inventory with your online store.
We will start in the auto parts industry. Look for an internal Shopping Cart Elite announcement for more information on this.