Ask yourself each day, are your visitors buying or leaving? Its not uncommon to wonder what sparks better conversions over cart abandonment and how can you improve it. Today I want to tell you what to look for in visitor behaviors to determine how you may improve sales each week.
On The Blog: IgorSoshkin
Infographic: Sales Conversion Process
Video: Improving Conversions With Visitor Behavior
Video: Understanding and Monitoring Visitor Traffic Sources
5 Steps To Improve Visitor Conversion
#1 Learn about your customer experience.
Take time each week and walk yourself through your store as if you were your own customer. Have in mind something you want in particular and begin a search for the item. Take the time to notice the experience. Did you find what you were looking for? Also was there any level of confusion, did something not function as expected? If you run into an issue let us know immediately. Follow up the search by visiting a product page, making selections, and clicking on description tabs. Is everything working as expected? Now jump in the cart and begin fulfilling an order. If everything seems to work as expected and nothing seems out of place then you know youre giving your customers a good experience.
#2 Bundle where you can bundle
When visitors are shopping for a product that may require additional products make sure to bundle these. For example a visitor is shopping for a new set of wheels. Chances are theyll need to know if these tires or those tires can fit with the wheels. Bundling that information with Shopping Cart Elite is easy to do and should be done every chance you can. This dramatically improves customer engagement by speeding up their shopping experience. This is a sure fire technique to improve overall conversions.
#3 The rule of 15
When looking over reporting pay attention to the rule of 15. The majority of users that take a minimum of 15 actions typically become a customer, if not at least a member. Now of course some visitors may take 40 actions and not purchase an item and others may take 10 and purchase 3 items but weve learned as a general rule of thumb a visitor with at least 15 actions are far more likely to be a customer. What about those who take 15 or more and dont convert? Pay attention to their behavior. Some are trying to compare products, prices, and dates. Offer your visitor this information on page to avoid clicking around. This falls back to the first 2 points we made. Bundling items and customer experience. Offering a bundle, a comparison, and a smooth experience is all it takes to improve conversions.
#4 Financing
Some items are priced high or when bundle can become expensive. If available, offer the visitor a link to financing. Make sure that information is clearly available and visible on all pages of the website. Placing a link in the footer may not be enough.
#5 Stronger content
Visitors are looking for information about products before they buy. Having weak product descriptions and limited details or specifications can turn a visitor away. Make sure youre optimizing the content on these pages to ensure quality information is delivered. This helps your visitors become informed and they wont be left in doubt or still searching for more information.
Learning your visitors behavior can be the difference between conversion and abandonment. A solid and informative customer experience will build confidence in your visitor. People buy with confidence. If you run into a bad user experience or something seems broken let us know about it.