Why You Need to Be Advertising on Social Media

Advertising online via display ads or paid search ads have come a long way and therefore, are a lot more familiar to the public. Although it’s been a huge force in the marketing world, another major player has begun to overstep it.

Social media advertising has become a total game changer through it’s fast rise to fame. Although it started off a bit on the slow slide, the past few years has proven that it’s here to stay. In fact, during the span of just ten years, it was able to accumulate $8.4 billion. This alternative marketing technique assists companies in finding new potential customers by using their own shared data in order to catch their attention. This is made possible through social media platform’s advanced targeting options, dependable conversion tracking, and the fact that they are used on mobile devices. This probably doesn’t tell you much, though, does it? Not to worry, we’re here to ease things up for you.

The benefits of advertising through social media

First, let’s talk about their advanced targeting options. Since social media platforms are able to get so much user information, through them, you are able to target your audience in a number of ways. Therefore, apart from going after those based on demographic or geographic data, you can target at a much deeper level via interests, behaviors, or connections. As a result, your ad is more personalized, thus increasing in relevance to those targeted users. You can’t get that with any other marketing tool. In addition, you are able to create a couple of different audiences. A custom audience is a group of people that you’ve interacted with before. You can reach out to them by first uploading, for instance, a list of email addresses, phone numbers, or usernames. A lookalike audience is one that is very similar to some of your most valuable audiences. This is beneficial as companies are able to use their custom audiences in order to reach out to those very similar to them.

Now, since there are so many new ways to target users thanks to social media advertising, it’s become even more important to monitor how the campaign is doing. You are able to PPC to your site, for instance, but the majority of platforms provide companies with site conversion tracking. The ads that push those to do some kind of measurable action, such as purchasing an item, are able to report on how effectively the ad was in pushing those conversions. The trick to that, though, is to make sure that you configure it properly. As a result, your company will be a lot wiser when it comes to both ad spend and strategy. You don’t want to be wasting your money on clicks that aren’t giving you much of a return. Therefore, by utilizing conversion tracking, you will be able to optimize both the ad copy and target much better.

Last, but not least, the fact that they’re used on mobile devices is a powerful advantage. This is due to the fact that today, on average, the majority of us spend at least an hour and a half on their phones per day checking various social media platforms throughout the day such as Instagram and Twitter! Therefore, the best way to reach out to all of us is by advertising on social media.

Which platform should you advertise on?

So, social media advertising works, but how do you get started? First things first, you need to figure out which platform, or platforms, would work best for your company.

Facebook

On Facebook, you’ll find that there are numerous options when it comes to advertising, regardless of whether you need something simple or something more complicated. Regardless, it’s a great place to get your brand noticed.

One of the most well-known roads to take is to build up your traffic and leads with their ads because it’s easy. You begin with a domain ad which is simply used to show your title, description, along with the URL. It’s also a very cheap ad that you can try out. Another thing that you can try out is a page post link that is accompanied by a quality and captivating visual. You could also try page like ads which are a very simple, yet direct way of getting what you want, granted you incorporate a nice image. If you’ve got an offer, your best bet is an offer ad as they’re easy to set up and give you a lot of space to write out your offer with a direct CTA. Last, but not least, you could consider sponsored stories as they let you highlight engagement. Every time a person interacts with a post, a sponsored story will come up with their image and action right at the top.

Twitter

When it comes to advertising, Twitter provides a number of various options, thus providing companies with a lot of flexibility. Their top ways to advertise is through promoted accounts, promoted tweets, and lead generation cards.

By promoting your account, you are essentially putting your brand on display just as you would traditionally with a billboard. It’s great in the long run as it’s an easy way to grow your follower audience. Promoted tweets are the most popular solution. All you need to do is make a very captivating tweet that’s good enough for the Twitter promotion machine. With lead generation cards, you are able to gather, for instance, email addresses, straight from Twitter. This is ideal when you’ve got a very enticing offer.

Instagram

A newer platform than the latter two, it’s been rapidly growing over the years and may even outgrow the two in the future. Its main method of marketing revolves around visual appeal. You can do so through their various formats whether it be a photo ad, a video ad, or a carousel ad, which is just multiple photos, videos, or a combination of the two. The beauty of advertising on there is the fact that the ads are no different than the posts, therefore, you can visually engage people without annoying them. In the captions, you are even able to incorporate a CTA.

Regardless of the platform or platforms that you choose, it’s important that you incorporate a solution that is able to do what those platforms aren’t able to- fight off bots and make thorough user engagement analysis inside and outside of the platform. That’s exactly what our platform, TEA, does. For more information, visit our site.