Were here to make peoples lives better. Better means taking care of the people who work with us, the communities we operate in, and our planet. Life and work should be worthwhile, fun, and creative. Its not just about working in a successful business but being able to make a difference while youre at it.

Our Business Innovation Team works with Virgin companies to help them do just that. Supporting them as they move beyond business as usual. Encouraging them instead to think about how they can reinvent the way they do business. The question we ask ourselves is: whats the most we can do, not the least we can get away with?

One of the ways we ignite new thinking is through our Blueprint for Transformation. It helps us identify where businesses can adapt their business models for good. Focussing on people and planet as core to the way the business operates helps to create more jobs and opportunities and takes better care of our natural resources, while creating strong financial returns too. Its a win-win.

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