How Much Will Google AdWords Cost You
Knowing how much something costs is always important to understand prior to being put to use in any situation and AdWords is no exception. However, before we break down the costs, it’s also useful to understand what exactly AdWords is.
Google AdWords is one of the most well-known PPC advertising systems in today’s day and age. PPC, which is the acronym for pay-per-click, works exactly as the name suggests; every time that your advertisement is clicked on, you pay a set fee. As a result, when you think about it, you purchase visits to your site instead of trying to get those visits in an organic way.
How exactly does it work, though?
Every single time that a search is placed, Google ends up going through its numerous AdWords advertisers and then selects a group of winners that will fill up the ad space that shows up on the search results page. Those winners are selected by taking into account factors such as the quality and the relevance of their keywords as well as their ad campaigns. The size of the keyword bids is also important. Their Ad Rank is then calculated from the multiplication of the advertisers CPC bid, which is the most they will spend, as well as the quality score, which is the sum of the click-through rate, relevance, as well as the landing page quality. In the end, those who do win, end up reaching out to their potential clients while staying within their budget. Therefore, if you put in the time and effort, you can be selected to fill up that valuable ad space while not having to shell out money that you don’t even have. Let’s, however, take a closer look at how much working with Google AdWords could potentially cost you.
AdWords PPC Cost Estimator
Although we wish we could give you a concrete answer, we have to break it to you and tell you that there isn’t just one answer. However, you can secure your profitability, granted you calculate your AdWords budget correctly that way you don’t go bankrupt at some point in the process. Additionally, it does differ significantly depending on the industry that you’re in. On top of that, you need to take into account whether or not you’re going after high-volume keywords along with a lot of monthly searches, for instance. That would definitely cause you to pay a pretty hefty price.
The thing is, marketing is never cheap and so it can really eat away at your budget right before your eyes. However, at the same time, you don’t want your budget to be used incorrectly, making little to nothing in return for your work. In other words, you want to steer clear of generating any low-quality leads because you aren’t doing something correctly but then again, we also don’t want you to be scared of trying. After all, every minute that you aren’t advertising with AdWords, a minute is lost in potentially doubling your ROI.
Therefore, first things first, you need to do your research prior to launching your PPC campaign. In fact, you should research individual keywords that your company will most likely target. Then, figure out how many searches per month that keywords sees, as well as its CPC. With these numbers, you can figure out what the average click-through rate is. Across each industry, you’ll find that that’s typically somewhere around 1.91%. Then, based on the average click-through rate as well as the volume of searches every month per keyword that you’ve chosen, you can figure out approximately how many clicks that you’ll get each month. Finally, you need to take the cost per click and multiply it by the number of approximate clicks per month, then you’ll get the monthly cost for that keyword. Depending on your industry, the cost per click can range anywhere from 19 cents all the way to more than $5.
Now, having figured out the approximate monthly cost, you need to figure out where you’ll get that money from. In the best case scenario, you’ve got some money left in your budget to cover it. In the worst case scenario, you’d need to audit your current budget in order to find any gaps or wasted spending that you could take advantage of. For instance, you could either measure labor costs and make adjustments accordingly, trade on thing from another, or you could audit your tool costs, just to offer a few suggestions.
TEA
TEA is an agency consultancy filled with Google AdWords certified consultants that use a solid automated engagement fraud protection and as well as click fraud protection software. In other words, it’s a great example of how the power of good software and good people can be combined together to create an unstoppable force in the world of advertising. It’s ideal for those that are concerned about their website traffic as this traffic quality management solution offers insights that are actionable for click traffic performance. On the contrary to Google Analytics, users will receive a visitor threat score for each and every visitor as well as an engagement score for the true visitors. Additionally, you will get information regarding invalid traffic, that can then be traced back all the way to the source which will simultaneously offer you instant access to certain as well as practical information. This allows users to make quick decisions while making a great ROI at the same time.
How is this possible?
Well, over a number of years, we’ve been able to collect the data necessary to figure out when actual humans are browsing versus when machines are. For instance, whenever we detect that a visitor is acting as a bot, their threat score will be increased. Anything suspicious will also impact the score. However, apart from being a click fraud solution, this solution also offers automated engagement fraud protection as well as acts more as a partner to you rather than just a vendor. We’ve not only created this software, but we’ve also figured out the best way to work with it in order to see the best results. On top of that, we’ve got a solid remote team ready to work for you in order to help you not only meet your goals but also go above and beyond them, reaching horizons you currently could only dream about.