The Best PPC Agencies to Work with Today
Any marketer that has been around for some time can assure you that PPC is currently one of the most efficient digital marketing methods out there in today’s world. PPC, which is short for pay-per-click, is a form of internet marketing where advertisers need to pay a certain amount for every time that their ad is clicked on.
A popular type of PPC is search engine advertising, which lets advertisers bid for ad placement within a search engine’s sponsored links whenever users search a keyword that’is related to what the company offers.
As easy as it may sound, advertising with PPC is actually a complex process that can eat away at your budget in no time if you aren’t doing things the right way. That’s why it’s important to invest in a PPC agency. When looking for an agency, there are a number of factors that you should take into consideration such as their track record, management and overhead costs, as well as the client retention rate, just to name a few of the top ones. Today, there are many to choose from, which can make selecting the right one for your company an even more difficult task than working with PPC. Thankfully, though, we’ve taken some time to shorten that list to present you with some of the top agencies available today. This is a great starting point as you can learn what some of the top agencies offer that way you can figure out what your business absolutely needs in order for it to survive and what things that it could live without. Therefore, without further ado, let’s dive right in.
PPC Agency
Disruptive Advertising
This PPC agency strives to fix the discrepancy between the budget allotted for advertising and the ROI. This is possible since they’ve got more than 2,500 AdWords, as well as Facebook audits completed, thanks to all of their past experiences. In fact, you can give it a try with their free 32-point audit, which will identify what works and what doesn’t within your campaigns. Additionally, since they’ve had the opportunity of testing more than 100 million visitors, they know how to offer audiences the experience necessary in order to make conversions. On top of that, with this agency, you are able to track each footstep that your user takes on your site with the help of both Google and Adobe analytics, call tracking, tag management, heat mapping, as well as CRM integrations. All of this will help you figure out the real revenue contribution of your company.
JumpFly
This agency’s sole focus is on PPC. They currently have a group of more than 20 trained and dedicated professionals that understand the importance of both PPC investment and the results. They offer a few packages but arguably, one of their most notable ones is their full service package for those who use Google AdWords, Bing Ads, Yahoo Gemini, and even Facebook Ads.
If you feel that they are the best for your business, first they’ll get some basic information about your business. Then, they’ll give you a dedicated account executive that acts as your point of contact. You’ll also have a phone call with them in order to add onto their already solid understanding of your company, thanks to their extensive research on your site as well as on any of the PPC accounts that you have at the moment. With all of this information, they’ll have a good idea of what your goals are as well as the factors that will come into play, that way that can help you move forward by make the most optimal PPC strategy for your company.
Directive Consulting
This is a PPC agency that places a heavy focus on B2B. Since they spend a lot of time on your account in comparison to other agencies, companies are able to have high performing campaigns that’ll assist you in reaching your inbound lead generation goals. Their approach is as follows; they begin by researching your customers and your competitors in order to make an analysis of your target market’s buyer journey as well as audit your main rivals. Then, they help you rebuild a strategy from scratch, regardless if you’re using an old campaign or a new one. Then, they assist you with the creation of custom landing pages. After all, custom visuals and messaging are crucial for success. Throughout everything, they keep ROI the top priority via their detailed cost per acquisition tracking. Additionally, they’re constantly optimizing your ads, that way, you’ll always only be going up with those improvements that just keep on coming. On top of that, their proprietary PPC analysis focused dashboard allows for optimization decisions to be made from the revenue generated that way any sort of guesswork is eliminated.
TEA
The threat and engagement analytics agency consultancy is one that is accompanied by one of the most powerful software available today. It is the perfect example of how a solid software along with Google AdWords certified consultants can work together in order to offer one of the best PPC solutions available today, regardless of the size of the business or the industry that it’s in. With their extensive knowledge along with the advanced tools, users are able to monitor, adjust, automate, and overall, make the most out of any of your AdWords activity. However, we can break down the advantages into smaller pieces.
For one, our automated bid management for AdWords is capable of outmaneuvering Google’s automated service, therefore instead of the 18-hour turnaround time of the adjustments, TEA can make predictions about future sales conversions with the help of real-time visitor engagement. Additionally, with our advanced click fraud analytics, our agency is able to identify suspicious traffic while giving each customer a threat rating at the same time. Additionally, we are able to identify any trends that are happening throughout your customer’s experiences. On top of that, one of our consultancy’s main goals is to work in close proximity to our client’s so that they can make the most out of PPC advertising.