The Best Social Media Platforms to Advertise On
Today, there are so many social media platforms to choose from when trying to figure out where to advertise. That being said, some will give you the best ROI that you’ve ever seen while others will merely eat up your money with little to show in return. However, there isn’t one that works for every business. Each platform works well specifically for certain industries or business models, for instance.
Down below, you’ll find the best social media advertising platforms for various business types. The beauty of it is that you don’t need to be on all of them in order to reap the benefits. On the contrary, it’s actually much more beneficial to choose just one that would fit your business based on the kind of business, the audience you’re going after, and your goals, to name a few.
Best Social Media Advertising Platforms
Facebook
Facebook is arguably the most used platform when it comes to advertising and that’s because it boasts the largest number of users with more than 2 billion! On there, you’ll find that the majority of their users range from 25-34. Gender wise, however, you’ll find that there’s almost equal representation amongst the genders. In addition, the majority of users have a higher education, therefore, they’re all making a decent amount of money which gives them money to spend. This, obviously, is the ideal setting for marketers.
Apart from being able to connect you with a large number of unique users, Facebook offers a number of great features for advertising. They are most notorious, however, for their targeting options. With them, you are able to target those that have the biggest chance of buying your item or service. As a result, your ad is guaranteed to be shown to the right people at the right time. In addition, they come with a lot of ecommerce integrations, making it simple for users to make purchases from your business straight from the platform. All they have to do is click a button!
Instagram
Instagram’s parent company is actually Facebook, proving that the apple never falls far from the tree. It’s got more than 700 million active users but only keeps expanding every day. On there, you’ll find that more than half of the users are between 18 to 29 years old. That being said, despite the fact that there are a lot of younger users, you’ll find that the income ranges and educational backgrounds are spread out fairly evenly, proving how diverse the audience actually is. In addition, there are way more females on there than there are males.
One of the biggest advantages to advertising on Instagram is the fact that you are able to tell your company’s story with captivating visual content, regardless of whether it’s an image, a video, or a combination of the two. It doesn’t even matter what industry you’re in! The beauty of that, too, is the fact that the ads seamlessly fit in with the rest of the content on the platform, therefore, it’s never annoying!
A really cool feature that Instagram offers is marketing via their stories. You could take a live video and share it with your followers, giving them an inside look into your company or providing them with any important new updates.
Twitter
Twitter has, on average, around 328 million active users. It’s even one of the top ten sites in the US. Used most often to get the latest news or to find out about various emerging trends, it’s proven also that it’s a great place to share any company updates or to keep up with the online conversation within your specific industry.
You’ll find that that about 24% of men are on Twitter while about 25% of women use it, too, therefore, it shows that this platform is a great option regardless of who you’re targeting. They are also on the younger side with about 36% of them between 18 to 29. This percentage, however, proves to show that there are still quite a few older people as well, therefore, you can target a much larger age group on here.
Apart from their diverse audience, they also offer a number of very useful features. For one, you can utilize hashtags that way you can both follow and take part in conversations about topics related to your industry. They are also useful for reaching out to newer audiences. In addition, they provide several options for ad formats. For instance, you can promote your account. In this case, your account will be shown in the left column. You can promote a tweet, too. You are even able to promote a trend in order to begin a conversation with your target user.
LinkedIn
The last platform that we are going to outline is the one most used by professionals. They use it in order to post various content in regards to job openings or company updates, to name a few. As a result, many recruiters have begun to utilize this platform. Since it’s meant for professionals, it’s often used for B2B companies. In addition, you’ll find that half of the users went to college, therefore, almost half of them don’t make any less than $75,000 per year. The thing is, B2B companies are typically looking for people in a certain industry or position rather than their gender. That being said, though, the gender ratio is fairly even amongst men and women.
Now, despite the fact that when it comes to advertising on LinkedIn, you’ll find that it’s more expensive than other platforms, it does ease the process of reaching out to those in the industry that you’re interested in. They even let you put your ad in front of those with a certain position that is related to what you’re offering.
Although all of these companies provide users with ample advertising features, they all lack tools that help with analyzing user engagement and detecting any threats from bots. As a result, it’s important that you enlist a solution such as our own. If you want to learn more about TEA, or threat and engagement analytics, visit our site for more information.