DO YOU HAVE A BUSINESS SOLUTION TO MAKE YOUR ECOMMERCE WEBSITE OUT-STANDING?

If youre a small business owner or entrepreneur who already has their website ready to go, youre on the path of success. But you should also make sure you have a business solutions that will help make your products or services stand-out on your website so that customers who are ready to buy close the sale.

Some people may not think that online sales are as important as the sales generated inside the stores but the truth is that more and more people are moving towards doing their shopping online and even on their mobile devices. Its a quick and easy way for them to find what they need and make a decision on the spot. So having those options available in your store or online shopping cart can open tons of doors to your small business.

Lets talk about four things you can do to increase sales from your online store.

1-Showcase Your Products or Services

No matter what youre selling; you should always highlight the benefits of the products or services you offer. A good place to do that is in the product description so your customers can be reassured thats what they need to satisfy that need and click that add to cart button.

Remember that making the product or service a personal experience for that potential customer can make all the difference. Ask yourself questions like these:

• What does your product offer that no other product does?
• What makes it unique or personal to the potential customer?
• How was it created and how does that benefit the potential customer?

These types of questions can help you tell the amazing story of why your product exists and attract interest.

You should also have product pictures to show your customers or prospects what they are going to receive once their order is complete.

Now, if you have a service company and youre probably thinking this doesnt work for me. I dont have a tangible product. Well, heres where I say that you CAN make this work.

The Versatility of Video

If you have a service company (as well as for those who have products to sell) video is an extremely powerful tool.

Post a video where you demonstrate how the services you provide (or products you sell) work and help satisfy that need. This is an excellent way to engage the potential customer or even up-sell to those existing customers who may be looking for the next big thing or want to show their friends that their service or product really works.

The possibilities are endless when it comes to video and the benefit is that anyone can do it for little to no cost. Remember, make it personal and tell a story.

Heres an example of how video can make a product unique by describing the benefits and characteristics of it.

In the case of a service, this video by airbnb shows a person talking about how the service works and why she loves it. This company allows people from all over the world to communicate with one another and rent rooms or homes for vacation at a better price than a hotel would. Check it out.

2-Be Upfront

The average online shopping-cart abandonment rate is more than 70%. So if people are on your site, be sure youre ready to show the product description, images and/or videos. You should also make the prices available and link to other products or services that could be combined with the one theyre looking at. Other people who bought this also liked you get the idea.

This will help make your customer comfortable with your site and not have to click off it to find valuable/ relevant information.

Also, if you have a limited number of products, make sure to state how many are available so your customer doesnt feel like you dropped the ball. If youre out of stock make sure the customer cant make that purchase and perhaps implement an option to email the customer when its back in stock. This will allow you to keep them interested as well as see what products are most popular on your site.

3-Warm and Fuzzy Sales

When people buy a product they normally feel an emotion that makes them want to complete the purchase. But to avoid unnecessary returns, justify the emotional with the facts of why your product is the right fit for your customers.

People may tell their friends that they bought an expensive car because of how great the features are, but really they just wanted a prestigious car that lets them belong to the crowd that drives luxury vehicles.

To ensure satisfaction, make sure you also have a clear return or money back policy that is visible at the time of purchase. You should also provide the option to update their cart if they decide to change the quantity or add/ remove a product or service and include shipping pricing and information- a preventative business solution.

4-Engaging with Real Life Examples

Testimonials or customer reviews are a great asset when it comes to building trust amongst your customer base and show new or potential customers that you have a high satisfaction rate.

Telling people how youve helped others is just what theyre looking for so, you can scatter these happy experiences throughout your website.

You can use these tips however it bests suits your business. But having open communication channels with your customers or prospects as well as keeping product information accessible and up-to-date will increase customer satisfaction.