eCommerce Design Trends Overview

With constantly evolving design trends, its imperative to stay one step ahead of your competitors and keep up with emerging e-commerce designs. The design of your online store plays a major influence on whether or not a customer is going to shop there. E-commerce sites can quickly become outdated and thats why Im sharing the current top 5 e-commerce design trends to help make your online store visually appealing and more profitable.

Be conscious that the design of your online store is the foundation of your success so lets give your customers the best online shopping experience.

1. Responsive Theme

A responsive e-commerce site responds to whichever device it is viewed on by shrinking or expanding to fit the dimensions of the browser. Having a responsive theme for your online shop is a necessity for todays modern shoppers. Consumers now shop on virtually any device including smart phones, tablets, laptops and PCs which is why your e-commerce site should be mobile friendly. By integrating a responsive theme on your e-shop, youre allowing customers to shop on your online shop from virtually anywhere.

2. Large Photo Background/Slider

In e-commerce, visuals are everything. Using large images attracts customers and allows them to better visualize your products. This is a great technique to put the spotlight on a specific products and help boost sales by attracting customers as soon as they enter your shop. When a customer sees a big, bold and beautiful photo background or slider its immediately engaging and a great way to make your site look clean, professional and user friendly.

3. Photo Navigation

Many online merchants are shifting away from traditional style navigation on their e-commerce sites and moving towards a more creative approach. Photo navigation fulfills the visual element necessary for e-commerce and is an effective replacement for toolbars. This form of navigation compliments your site and is a great way to make your products or categories attractive and gives your online shop a modern feel. These PrestaShop stores are a great example of how to get creative with navigation.

4. Effective Call to Action Buttons

You cant forget the importance of conversion rates when designing your e-commerce site. This is why effective call to action buttons encouraging customers to click or purchase are an essential aspect of your online stores lay out. There is no perfect way to use Call to Action buttons but its an essential element to keep in mind during the design

process. Is your CTA eye catching? Is your CTAs placement in an intuitive location? Does your CTA get lost in the design of your shop? These are all questions to ask yourself early on in the design process. Take a look at these PrestaShop stores and how they consider color, placement and design for their call to action buttons.

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