Have you ever watched the movie In Time? In a future society, people are genetically modified to stop aging at twenty five, and after that a clock is activated with one more year for each citizen. In this world, time is a currency, wealthy are immortals, and the poor live in ghettos. The poor are exploited and forced to live with only a few hours or days before they die. The poor need to work, borrow, beg or steal to stay alive.
Now lets imagine you live in this world and you are apart of the middle class. Your time is running out fast, and you are considering to loan additional time on credit, and hopefully you will be able to pay it back with interest over time.
Your time is running out, and unless you will do something different, the road to your death is inevitable. Do nothing and you will die a slow and miserable death, go all in by purchasing additional time on credit in order to succeed, and never worry about time again. There is a risk though, if you go all in, it can lead to a longer life, or a faster death.
What are you going to do about it? And how confident are you that you will make the right decision to live longer.
GO ALL IN TODAY - CASE STUDY
Fortunately, the risk today is if things dont work out, you can file bankruptcy and start over, but in the future world you actually die. Today, if you use your credit and fail, you wont die, you will have the opportunity to press the reset button and start all over again. Unless you are a gambler, you wont go all in on hope. You have to go all in with confidence. If you have a four of a kind in poker, there is a risk that you will lose to a straight flush, but you chances are you will go all in with confidence.
In business, rules are the same as poker. You need to advertise to succeed, and you need to do it better than your competitor in order to beat him at his own game. So the question is how do you beat your competitor?
Lets use Poker Hands to describe the risks
Straight flush (Winner)
Four of a kind
Full house
Flush
Straight
Three of a kind
Two pair
One pair
High card
PATH TO TWO PAIR
PROBLEM A: My website needs to be better than my competitor
SOLUTION A: Get http://www.shoppingcartelite.com
PATH TO THREE OF A KIND
PROBLEM B: I have 10,000 items in my online store, and I need to price them all out on a daily basis to be below my competition, while still making a profit.
SOLUTION B: Shopping Cart Elite developed an application called Price Spy / Price Control that completely automates this task for you with a click of a button. It can also work on a daily basis tracking this information for you.
PATH TO FLUSH
PROBLEM C: I can go all in with $10,000 using my credit card for advertising, but how can I sell only what is in stock? If I can only sell what is available today, then I can save money on advertising because I will only advertise what is available instead of everything. This will make me confident that once the sale occurs, a profit will be made because the order will be fulfilled..
Very few suppliers can easily set up an automated inventory solution. Even those suppliers that have the inventory information force you to login to their dealer portal to check the inventory information. Some expect you to insert the inventory information daily into your system by hand.
Inventory information not only needs to be on your website, but it also has to be synchronized to Google Shopping, eBay, Amazon, and every other channel where you sell your products.
Can you imagine the amount of time it will take you do this successfully by hand? Even if you try to automate the scraping of the inventory information using an external software, it is still impractical integrate the whole nine yards.
This puts most drop shippers in a disadvantage over stocking dealers.
SOLUTION C: Shopping Cart Elite developed an app called Inventory Feed, where you can pull inventory information from an FTP and automatically update your website. This wasnt enough because in many cases, there was no way to extract the inventory information to an FTP. So we decided to do something different and interesting.
NOTE: THIS IS IN DEVELPOMENT AND WE WOULD LIKE YOUR FEEDBACK
We decided to develop a macro builder within Shopping Cart Elite. Here is what it will do:
1) You will choose which products need inventory
2) You will visit your supplier website that provides the inventory for those products
3) You will then press a RECORD button and locate the webpage where the inventory is located
4) You will then have two options
a) Specify where the inventory numbers are located on the webpage
b) Specify where the search textbox is located, and the macro will automatically populate and execute the part numbers from your backoffice database
Once the macro is built, it will automatically run daily to collect your supplier inventory information and insert it right into your store for you. Using our new marketplace apps, you can automatically syndicate Google Shopping and other marketplace channels to upload your inventory. This way you will only advertise what your supplier has in stock up to the current day.
This will put you into an advantage of being a drop shipper who has the same kind of data as a stocking dealer. A TRUE FLUSH
PATH TO STRAIGHT FLUSH
PROBLEM D: You have the prices, inventory, sales pitch for your products, etc. You have absolutely everything you need to build a million dollar company. But today, youre barely making enough to pay the bills. What can you do?
SOLUTION D: If you have a straight flush, there is still one last thing to do. Your ultimate risk! GOING ALL IN. Going all in means, you set up an advertising campaign that will match your top competitor and go head to head with him. That might mean $1,000 or $5,000, or $50,000 per month in fees.
If you dont pull the trigger to go all in, you basically folded your straight flush. You will not make anything more than you are today, unless you go all in.
So the question is do you have all you cards in line, and are you ready to go all in?
HERE IS WHAT I WANT YOU TO DO:
1) VOTE FOR THE INVENTORY FEATURE HERE AND LET US KNOW IF YOU WILL USE IT. AFTER YOU VOTE, POST A COMMENT IF THIS IS ALL YOU NEED TO GO ALL IN WITH ADVERTISING
2) POST A NEW FEATURE THAT YOU DESPERATELY NEED TO GO ALL IN WITH A FULL EXPLANATION ON WHY YOU THINK YOU NEED IT THAT BAD. WE WILL CONSIDER DEVELOPING IT AT NO CHARGE. REQUEST NEW FEATURES HERE