How colors play a role in brand identity

A truly great company logo becomes synonymous with its identity. Think about the McDonalds golden arches, Apples apple, Coca-Colas cursive typeface, Nikes swoosh and all the other iconic brand images that you remember.

But what does a logo say about your company?

For Yahoo, changing its longtime logo (its asymmetrical Y with a leaning exclamation point) is a way to signify a new way forward.

This marks the first time in 18 years that Yahoo will overhaul its logo. Its part of the companys "30 days of change" marketing campaign, during which it will display one potential logo option on its various sites each day for the next 30 days before the final version is revealed Sept. 5.

"The logo is your calling card, identity, manifestation," Chief Marketing Officer Kathy Savitt told USA Today. "The Yahoo logo is iconic; some people love it, some people hate it. We decided to change it, to reflect new products and depict our next chapter."

For more on what a logo means to a company, check out this infographic designed by 123Print:

ARTICLE SOURCE: This factual content has not been modified from the source. This content is syndicated news that can be used for your research, and we hope that it can help your productivity. This content is strictly for educational purposes and is not made for any kind of commercial purposes of this blog.