Risk Free Pay-Per-Click Advertising
PPC AdWords
PPC (pay-per-click) has proven that today in the digital marketing world, it is one of the most important platforms for successful online advertising. But, what is it exactly?
PPC is a platform used for online marketing that gets advertisers to pay the search engine, for instance, Google, a part of a fee every time that the ad is clicked on. It’s useful because you can try to reach out to a certain audience quickly by selecting options of the kind of people that you’d like to see your ads. Only when someone clicks on it do you end up paying.
The thing is, since there has been an abundance of companies going digital, it has become imperative to implement such digital marketing strategies such as PPC.
It all sounds great since when you think about it, you only pay when someone clicks on your ad, but in reality, it becomes a lot more complex than this. For instance, suppose bots start clicking on your ad instead of actual potential customers. That could become very costly in a matter of minutes. However, it’s also incredibly risky if you don’t manage it properly. For example, you could be getting a lot of people to click on the advertisement, but no one is buying anything from it. You could even get caught up in a bidding war over a certain keyword and thus, end up spending a lot more than you get in return. However, fortunately, there is a way to mitigate that risk.
TEA
TEA, also known as Threat Engagement Analysis, is a software from the ecommerce platform, Shopping Cart Elite, that eliminates the majority of risk that surrounds PPC advertising. A professional that has experience working with TEA is able to spot keywords that boost sales or the ones that aren’t effective with ease.
How does it work?
Whenever a company starts a new PPC campaign, Shopping Cart Elite decreases the risk by researching Spyfu and purchasing keywords that other rivals have been purchasing for over 3 months. On top of that, they use TEA Software Real Time Bidding Technology in order to significantly decrease the risk of purchasing poor traffic for any of your campaigns.
But what does TEA do?
This software measures each visitor engagement on a site and then identifies and concludes what those visitors did on the site in order to identify the impact of remarketing efforts. It combines all of the traffic data for every person that visits including the first and last touch, linear exposure, ad positioning, as well as time decay. Additionally, you can decrease your advertising budget by 20% by removing human-like bots as well as click fraud, risks that we had mentioned earlier. This software does so by monitoring various actions. For instance, if a visitor has mouse movement, but they aren’t using the mouse to scroll and instead the mouse is jumping all over the screen, TEA will deem that visitor a bot. In addition, since TEA has more than 10 million offender IP addresses, it can identify threats from click fraud via bots and even friendly click fraud from any of your rivals. In other words, TEA sees each visitor as a real one but then tracks the mouse movement every five pixels. As soon as their behavior has been recorded, the software utilizes thousands of algorithms in order to measure a visitor engagement scored depending on the visitor behavior.
Additionally, you can also decrease up to 80% of your advertising budget by getting rid of visitors that have poor engagement and instead, put more of your efforts into those visitors that are actually interested and will bring you profit.
TEA can help you in a number of other ways, too. For instance, based off of engagement trends, such as the majority of visitors browsing the site for a couple of minutes and then leaving without having gone on the product page, TEA will identify them as specific trends. In this case, the trend would fall under “Poor Product Selection”, so you could use that information to improve upon your content, the prices, or the look of the site, for instance. In fact, on the contrary, you’ll actually end up targeting the real potential customers with advertisements that are relevant instead of the bots or window shoppers. You can select real visitors from certain engagement trends and place all of your efforts towards them that way you don’t have to wait for the customer to abandon the order during the checkout. Instead, you’ll be able to identify those real visitors that are leaving either the product page or shopping cart and remarket to them.
Other features that the TEA software offers includes assistance with figuring out whether you should keep, optimize, or drop keywords, managing the measurement and marketing optimization tags on your site, understanding whether or not your referrers are performing, and figuring out if your entire campaign is performing well. Additionally, users will get a 360-degree overview of all of their marketing campaigns. As a result, you will be able to optimize PPC, search results, product webpages, the bounce rate, the checkout, as well as the contact webpage.
To conclude, TEA is great not only for measuring engagement, but also for fine-tuning your paid marketing campaigns, remarketing campaigns, and figuring out what your customers like and don’t like.
Shopping Cart Elite
The brains behind TEA, this complete ecommerce platform is another useful tool to have if you are interested in getting into ecommerce. This software automates the majority of the pieces within your business with both your marketing and operations processes seamlessly integrated. It’s got virtually everything starting from graphic design and ending with hosting. It’s intuitive, end-user friendly, and omnichannel ready. Additionally, it comes with a strong CRM system as well as hypersonic CDN technology so that you can make the most profits your company is physically capable of making. It also comes with a free trial, too, so don’t hesitate to give it a shot if you are interested in seeing how it can make your company successful in ecommerce.