You’ll find that at the core of any PPC marketing campaign, there’s a solid strategy that contains high opportunity keywords, correctly targeted audiences, creative and relevant ad text, as well as eye-catching landing pages. However, you don’t have to have a big online ecommerce company or sell consulting services online in order to get something out of a solid PPC campaign. In fact, all of this applies to PPC for auto dealerships, too.
Why should you, though, invest in PPC campaign management services for your automotive company?
Well, as great of a concept as word-of-mouth is, it, unfortunately, isn’t substantial enough if you want to beat out the competitors in your industry. If you want your company to thrive, then you should think about putting yourself online because it’s as simple as the fact that consumers are choosing to purchase things differently in today’s day and age. However, there’s an easy way around it without the need for you to start stressing out about all of the extra parts that your company will now need to put their efforts into. The solution is a PPC campaign management service. Trust us when we say that trying to do it on your own won’t give you nearly as great of a ROI as these agencies will. Therefore, keep on reading to find out more about these stand-outs.
PPC Campaign Management Services
Spork Marketing
They differentiate themselves from other agencies as they aren’t careless with PPC advertising as competition is cutthroat. Therefore, if you sell auto parts or accessories online, they are a great firm to go to as they really know your industry. When you get started with them, you’ll be able to discuss your PPC options by outlining your goals, budget, and current success level. They’ve been managing AdWords since 2007 and they work with item data feeds, display campaigns, attribution modeling, and retargeting. Therefore, they will be able to offer your company the best solution. Although PPC isn’t easy, they are there to assist you by protecting your account data, making killer landing pages, and consistently tracking the results.
Autoshop Solutions
With this agency, you’ll be able to show your top skills and get the most business for them thanks to their PPC program. In fact, you’ll be able to dominate Google searches for repair, tires, as well as towing. Additionally, since smart-phone and tablet searches are at an all-time high, they are here to help you make sure that your site is mobile responsive. Also, they’re both a Google partner and an AdWords certified company, so they deliver on commitments by offering some of the automotive industry’s top people. They are even an AdWords qualified company. This is due to the fact that they’ve been offering transparent Google PPC marketing for a while. Thanks to their transparency and their honesty, they are able to offer their clients the highest level of support.
Venture Automotive
Before a campaign launches, this agency conducts extensive keyword research in order to select the top potential keywords that will go hand-in-hand with your marketing as well as budget goals. Then, since the AdWords account structure is crucial for creating a successful campaign, they go deep into your site to make sure that they are aligning keywords and ad copy along with the best landing pages possible. They even work alongside you in order to create custom landing pages that offer captivating images and revealing text in order to get your visitors to commit. On top of that, thanks to the simplicity of PPC, they are able to analyze, measure, as well as understand ROI. Now, since they understand that PPC for auto dealers isn’t something that you can set up and never return to, they place a heavy focus on continuous testing, analyzing, and optimization for every part of your campaign whether it be the cost per conversion or the performance by device.
TEA
Our automated engagement fraud protection and click fraud protection solution combines the work of Google AdWords certified consultants and a top-of-the-line software. Together, they create TEA, which stands for threat and engagement analytics. With the help of our agency, you will be able to tag visitor traffic, predict sales conversions, get rid of click fraud, measure engagement, as well as optimize ad campaigns.
Throughout the years, we have gathered plenty of information that has helped us figure out whether a visitor is a human or a bot through their mouse movement. As a result, we are actually much better than an AdWords expert as we don’t need to rely on Google Conversions or Analytics since we are able to detect your visitors’ touch, click, and mouse movement. However, although we are similar to Google Analytics, the difference lies in that we will actually show you the visitor data which is one of the most important factors. If they are acting like a bot, we raise their threat score. Another great thing that we are able to do is monitor visitor behavior in real-time as well as automatically adjust your keyword bid cost, ad position, bid geolocation, bid hourly and daily schedule, as well as pause keywords that are just not performing to their full capacity. Therefore, with our help, you’ll be able to get rid of any of guesswork that way you can fully understand how your referrers are doing as well as how your overall campaign is doing, too. In fact, you’ll get a 360-degree overview of every one of your marketing campaigns on our dashboard. Additionally, since optimization is key, we offer a number of different ways that you can make optimizations in order to experience the best conversion rates. This includes optimizing PPC, search results, product web pages, the bounce rate, checkout, and the contact web page.
Since we are the creators of the software, we are the ones that know how to use it best. Therefore, we are the ones that will be able to help you solve your campaign to receive the best ROI. If you want to learn more, watch our webinar located on our page!