Why You Should Advertise on Social Media

When you combine social media and advertising, you will come up with one of today’s best marketing tools to help boost your brand while watching your numbers soar at the same time. Yes, we’re talking about social media advertising.

Social media from the start had impacted all of us, worldwide. Now, the majority of us spend no less than two and a half hours per day flipping through the various platforms. It’s a great way for us to connect with one another by being able to see what friends, family, and celebrities are up to and we reciprocate the action by posting about ourselves, too. This, in turn, is incredibly beneficial to companies as they get access to a huge audience that is constantly active. Therefore, they are able to constantly get data on them as well as reach out to them whenever possible. Social media marketing is actually the most rapidly growing marketing trend which is why if you haven’t yet taken advantage of it, then it’s about time. The thing is, there aren’t any excuses anymore for not yet advertising on social media as not only are there so many third-party tools available today, but even those social media networks provide you with solutions! Yes, they may not be as advanced, but they are a great place to start nonetheless. After all, you can just work your way up to third-party agencies as soon as your company has grown enough. However, if you still aren’t persuaded, here are a few more advantages to advertising on social media.

Benefits of Advertising on Social Media

First and foremost, by advertising on social media, you will notice your brand recognition improve immensely. This is due to the fact that by posting on those platforms, you are able to interact with potential customers on grounds that are familiar. Due to this continuous interaction, your company’s image turns into one of credibility mixed with an enthusiasm to hear what it is your customers have to say. As soon as customers have become familiarized with your company, there’s a much greater chance that they’ll start telling their friends and family about you. This leads into a great segway for our next point; you will see your brand loyalty skyrocket. Not only are you able to create new leads, but with the help of loyalists, your conversion rates increase immensely. This is due to the fact that customers are constantly stating their opinions about your items and services online, out into the open. Therefore, when you listen to their opinions, the customer satisfaction levels rise immensely which, in turn, boosts your brand loyalty. In addition, with the right advertising plan, you will see that your chance of conversion will become much greater, thus enhancing both your sales and profits. You’ll even see your SEO ranking improve significantly. This isn’t done directly from the social media page, but rather thanks to the increased traffic that your page sees. If your page ends up among the top search results of an item or service that’s related, then you will receive even greater visibility.

Advertising on social media, you’ll also find that the costs are significantly reduced in comparison to traditional marketing. In fact, to start, you simply need an internet connection and a computer. The rest of the magic happens with the help of the platform. There, of course, is work that goes into it, but overall, you won’t be needing to utilize any other resources until your company gets to the point of needing a third-party application, but we’ll get into that a bit later.

Social Media Advertising Tips and Tricks

Now that we’ve hopefully at least caught your attention as to why you should advertise on social media, let’s get into a few tips and tricks to help you get started.

First things first, you want to make sure that you are taking complete advantage of social media platforms’ audience targeting. Don’t be lazy with this as you’ll just waste a large portion of your budget. Therefore, take the time to go through all of their options. Don’t just stop at your typical age and gender and instead, take advantage of other options such as demographics, interests, behaviors, and connections. Also, don’t neglect keyword target or any other audience targeting methods for that matter if you want your ads to stand out. Therefore, take advantage of, for instance, custom audiences. This is a great way to target those who you’ve already interacted with in the past, therefore, there’s a much higher chance of conversion.

When it comes to advertising on social media, you’ll find that Facebook uses a metric called the “relevancy score”, which is the rate of both your quality and relevance in your PPC ads. The name is interchangeable on all platforms, but for the sake of this example, we’ll use Facebook. This in turn, impacts your CPC, which is your cost-per-click. Therefore, if you’re worried about how much you’re going to be paying, start off right by creating quality and relevant content. In turn, your cost per engagement will decrease while at the same time, you’ll see a much higher engagement rate.

In addition, you also want to make sure that you never forget to test out your campaigns. Optimization is key and when you don’t do it, you’re essentially just wasting your money. The problem with first-party apps, however, is the fact that they don’t track the user engagement as soon as the customer has left their own platform, which is actually where the bulk of your engagement data lies. Therefore, when you start to see an increase in conversions, it’s time to consider investing in a third-party platform.

TEA

Our solution, threat and engagement analytics, is just what you need when it comes to user engagement analysis. However, we go above and beyond that by being able to both detect and eliminate any bots that were created to eat up your budget. With the help of our tools, you will be able to uncover any visitor trends or obstacles while making sure that those visitors aren’t human-like bots.

If you would like to learn more, visit our site where you will find a free webinar.