PPC Management Agencies That You Can Count On

Without solid and efficient PPC management, there’s no way you’ll be able to get the most out of your PPC ads or campaigns. In fact, managing your account is something that you need to constantly spend time working on versus just setting it and then never touching it again. However, thankfully, with the right PPC management agency, you can focus your precious time on more important things that require your attention, instead of having this consume all of your time. That being said, we’ve taken the liberty of outlining a few of today’s best PPC management agencies. In no means should you, however, stop your research here. This is merely a great place to start as you can learn about some of the features that the top contenders offer. From there, you can see which ones you think would be very beneficial to your company and which ones you wouldn’t benefit from or would be completely impartial to. However, let’s first break down PPC before getting into the actual agencies.

PPC, which stands for pay-per-click, is a type of internet marketing that requires advertisers to pay a set fee for every time that any of their ads is clicked on. PPC advertising lets companies pay for the best positions in search engines and are displayed on relevant partner sites. As a result, companies can generate instant traffic and this form of advertising offers a lot of different ways to go hand in hand with current SEO strategies via the testing of keywords, business models, as well as marketplace verticals. It even lets you work on improving your Internet marketing strategy in its entirety. On top of that, SEO plans are backed up with facts instead of based on assumptions.

That being said, a few the tools and processes that are useful for making PPC management less complex include keyword research, keyword grouping, ad text, as well as landing pages. Now, without further ado, let’s get to know some of the top PPC management agencies of today.

PPC Management Agency

WordStream Advisor

This suite of both online marketing as well as advertising tools assist companies with covering Keyword Research and Management from both PPC and SEO campaigns. It offers integrations with some of the industry’s top products such as Google AdWords and Google Analytics. A few of their benefits include optimizing any of your expenditures on paid search and then making them into online leads that are loyal customers, evaluating the performance of your Google AdWords account as well as receiving recommendations in order to get the most optimal results, as well as receiving expert help for any of your account management operations as well as any of your search marketing campaigns.

A few of their features include search marketing tools such as landing page AdWords keyword tools, free keywords tools such as keyword generator and keyword grouper, as well as keyword research such as keyword discovery, SEO basics, and keyword research for PPC.

WebpageFX

This is a complete Internet marketing and SEO agency that offers clients innovative web marketing solutions in order to push traffic, convert visitors, as well as measure effectiveness. Offering three kinds of PPC management packages with WebpageFX, users are able to work with one of the best PPC specialists in the industry, users are provided with a dedicated account manager that gives services that are made to meet your needs, and users get the chance to maximize their PPC search presence at a price that’s right for their budget. Additionally, clients are able to work with an Internet marketer that’s PPC certified. Your campaign will benefit immensely from them as they’ve got a lot of experience working with paid campaigns under their belt.

Distilled

Distilled is a creative online marketing company that specializes in search marketing. PPC from Distilled pushes clicks as well as customers with the help of precision targeting as well as conversion tracking. Regardless of whether they’re using paid search, display, social, or a mixture of those networks, they pride themselves in being able to find the best audience for your particular business and ensure that you get the most optimal return from the money you spent on PPC. They work often with AdWords, including the Google Display Network, along with Bing Ads, Facebook, YouTube, and Twitter, to name a few.

TEA

TEA, which stands for threat and engagement analytics, is a constancy agency the combines two powerful forces: consultants that are Google AdWords certified along with a solid software. With automated engagement fraud protection and click fraud protection, companies will be able to boost their website traffic while offering actionable insights for click traffic performance. Users will also get a visitor threat score for each visitor and actual visitors will receive an engagement score. Our agency is even able to identify any invalid traffic that is then traced all the way back to the source, which gives you immediate access to some specific and actionable information. This lets you make fast decisions while giving you a boost in your ROI.

We are able to tell who is a human and what is a bot, thanks to the numerous data collected over the years. Whenever our agency identifies a visitor as one that’s real, it begins to track the mouse movement of that visitor every five pixels. As soon as the visitor behavior has been recorded, TEA then utilizes a number of algorithms in order to measure the visitor engagement score based on the visitor behavior. Therefore, when we detect those visitors that are acting like a bot, we raise the threat score of that visitor. Any other suspicious activity also raises the threat score. In other words, our agency measures the irrationality of human behavior in order to predict whether or not a visitor will become a customer on the contrary of focusing on the relationship that lies between advertising expenses and conversion as the other agencies do.

To summarize, we measure engagement while also constantly improve upon paid marketing campaigns, remarketing campaigns, as well as seek out everything that companies need to know to figure out what customers do and don’t like. As a result, every dollar that you’d end up spending would naturally result in a positive ROI.