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EMAIL MARKETING FOR ECOMMERCE

Imagine having email campaigns that trigger automatically, based on how someone interacts with your company and your website. These automated campaigns then go out to do your bidding - they build relationships and trust, they indoctrinate subscribers into your brand so they buy from you instead of your competitors, and they keep people engaged, so they never stop opening, clicking and buying. And finally, they drive a predictable stream of sales, every day of every week of every year. And thats just the automated side of things.

Then you've got the manual side of things, and while it might be manual it is no less important than the automated side: Regular promotions, Segmented blasts, Reengagement campaigns, the sales opportunities are endless.

Ecommerce email marketing is the art and science of using email to generate sales for your store. It can be simple such as sending an email to people who abandon their shopping carts, or complex like having numerous campaigns that work together synergistically to multiply sales exponentially. At the end of the day, when you look behind the promotions, offers, free shipping coupons and lead nurturing emails, email marketing is about building relationships.

It can create better promotions that sell more product, nurture your subscribers better to lead to more long term sales, segment your database more effectively to more effectively target opportunities and engage customers without spamming

Theres a lot more to email marketing for eCommerce stores and online retailers than simply sending a weekly email and one cart abandonment email.

AUTOMATION

Tracks all visitor interaction like visits, link clicks, email open and clicks, purchases, specific task outcomes, and more. Automatically trigger anything you want like emails, direct-mail postcards, SMS messages, scheduling rep phone calls and more. Total Marketing Automation allows you to achieve constant positive contact with your visitors to the point that they will not be able to ignore the value you offer.

NEWSLETTERS

Easily create beautifully designed messages that will engage your subscribers right away using our mobile friendly email templates. Our email marketing software provides a wide range of customization and editing tools for easy resizing and uploading of product images right in our program which can then be inserted into the template or message.

AUTO RESPONDERS

Take your drip campaigns to another level with Smart AutoResponder. Develop advanced autoresponders based on if and then rules. You can send your customers down different sales nurture campaigns based on their specific responses. Proven to be much more effective then just one default email response for everything.

BUILD TRUST WITH NEWSLETTERS

Easily create beautifully designed messages that will engage your subscribers right away using our mobile friendly email templates. Our email marketing software provides a wide range of customization and editing tools for easy resizing and uploading of product images right in our program which can then be inserted into the template or message.

DESIGN YOUR EMAILS

Drag and drop photos and content blocks, so your words and images are exactly where you want them. Replicate and re-order content blocks with one click, and adjust the layout to your heart's content. Create a color palette, customize your message with our selection of web fonts, include helpful calls to action, and more.

CREATE FORMS

Design your signup form so it suits your brand and matches your newsletter. You can add images, drop-down boxes, radio buttons, and collect information in custom fields. Let your personality shine, show off your professionalism, or find a happy middle ground. Design a form for MailChimp to host, or embed one on your website.

EMAIL CAMPAIGNS

You might want to have multiple campaigns going on and for that we have built-in centers so you can manage them all from one place. Track and control your campaigns and take your marketing to new heights.

ZAPIER INTEGRATION

Zapier integrates with hundreds of best-in-breed web services. With Zapier you can easily connect to other applications you use like Gmail, Google Docs, Salesforce, 123ContactForm, FluidSurveys, Formdesk, FormForAll, Formitize, Formstack, iFormBuilder, JotForm, Jumplead, SurveyGizmo, SurveyMonkey, Unbounce, Wufoo and others you can add contacts coming through those forms.

GUARANTEED EMAIL DELIVERY

Our test checks your reputation, authentication, and provides comprehensive feedback for common ISP and corporate filters. We'll explain you in real-time if there are any problems so you can fix them before sending a real email campaign.

AMAZON SES INTEGRATION

Email is one of the best ways to connect with your customers but it can get expensive sending Newsletters using clients like Mailchimp and Campaign Monitor especially when you list starts growing. We let you send emails at a fraction of the cost and using one of the most trusted email services, Amazon Simple Email Service (SES). Using Amazon SES you can be confident your emails land where they're destined for, the inbox. Send all the emails you want without emptying your bank account.

POSTMARKAPP INTEGRATION

The key to keeping your emails out of the spam folder is sender reputation. Postmarkapp has an unblemished and immaculate reputation for sending customer service and transactional email that you'll never have to worry about not being able to reach your customers. Your business depends on it so get your emails to their final destination, the inbox.

INBOX DELIVERY

We automatically track the success of your email marketing campaigns to show you in real-time where your marketing email ends up: inbox or spam, by running a test before sending out to your whole list you will have the ability to tweak the email to make sure it gets into the inbox. We set up tests to identify problems based on when and where your customers open email and real-time decisions so you can target your customers with relevant content.

EIGHT POINT CHECK

Our software has eight audit checks to ensure that your content will get delivered to your recipients. We check your content through Postini, Barracuda and Spam Assassin to ensure that you are not using any words that will be red flagged by ESPs. We check your DKIM, SPF authentication, delivery duration, inbox placement, gmail tab tracking, recurring tests to monitor your inbox placement, IP tracking to check against blacklist on Spamhaus, SURBL, and SORBS, and Sender Reputation score.

SEGMENT YOUR BEST CUSTOMERS

Increase click-through rates by 300% by targeting and personalizing your emails based on qualities, interests, locations and unlimited other CRM fields to match the interests of each group right in the software.

EMAIL LIST MANAGEMENT

As new customers are added into your CRM and the critiera fits the existings groups you’ve previously created, those customers are added to that group for future mailing. We automatically manage each of your lists by creating unlimited groups with unlimited contacts and only the email addresses you want for your mailings will reside in the groups. Our email marketing software will handle your unsubscribe process online including unsubscribe links in your emails.

IF/THEN RULES

Create and develop autoresponders based on if and then rules. Maybe your email was skipped or landed in spam for some reason. With if rules you can set Unopened emails to automatically receive a difference email or be sent another autoresponder. We have over 50 triggers that you can set up for IF THEN scenarios.

INTEGRATED CRM

Use custom fields to store anything you want. Then take those fields and customize your emails using tags or use that data for other marketing campaigns.

EXCHANGE SERVER

You can sync your emails to your mobile, tablet, desktop or any other device and have all the emails in sync between all devices. Any time you communicate with your customers it is recorded in the central CRM system for future reference or segmentation.

NURTURE WITH AUTORESPONDERS

We automate email communication by setting up an automated email series that highlights your credibility and establishes a bond with your subscribers so they can ultimately, purchase your products or hire you for a service.

PRODUCT SUGGESTIONS

Our customizable product blocks and data-driven product recommendations make it easy for online sellers to advertise via email.

ABANDON CART

Abandoned carts are the worst business killers, but it doesn't have to be that way. With Shopping Cart Elite you can automatically send follow up emails or a quick phone call to visitors who abandoned their carts. Usually this is all it takes to get that customer interested and back on your store. These customers have made it all the way to the cart and are on the cusp of purchasing. Don't let them slip away, give them that extra nudge they need.

FOLLOWUP AUTO RESPONDERS

You don't have to be at your computer to respond to every inquiry. With autoresponders you can setup automatically delivered follow up emails to your customers. Keep in constant contact and let them know you care about their business.

TRANSACTIONAL EMAILS

Build and create any kind of triggers you need for your transactional emails. And they get sent without you having to lift a finger. It's all automated for you.

BUSINESS DATA THAT YOU NEED

We track your emails with real time email analytics to inform you about open and click rates for every email including how many deleted it, clicks, forwards, prints as well as subscriber engagement. You’ll also get timely information about email deliverability issues, website visits, geolocation and email addresses subscribers use to open the email. Our smart analytics will help you understand the measures you need to take to solve these problems and increase sales and conversion rate.

ENGAGEMENT TRACKING

Besides standard opens and clicks we provide you with the recipient engagement data. Now you can exactly know how many subscribers read, skimmed or glanced your email. Also you have the number of Plain Text Readers, the number that shows how many subscribers read the plain text version of your email or read the email with disabled images.

TIMELINE ACTIVITY

With the timeline activity report you will know at what time you subscribers are mostly active at opening your emails. So you will be able to scheduler upcoming email campaigns at that time to grab maximum attention.

EMAIL TO VISITOR TRACKING

Our predictive analytics will track email campaigns to engagement on your website to give you insights on the type of content your readers enjoy reading and attributes to sales.

BOUNCE HANDLER

Bounces, complaints and unsubscribes are automatically handled in real time once your newsletter is sent. There is no need for any manual post campaign cleanups, just sit back and watch your campaign report unfold.

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