With dynamic fields in EasyMail7, you can dynamically add content to your email message and customize it for each recipient. The simplest example of email customization is when you merge the recipient’s first name into the salutation to make them feel you address them personally.
Some marketers used to merge the name into the Subject line to immediately notify the subscriber that the email is coming from someone they know. Using dynamic fields, you can add the current date to the message, include a personal link for each recipient, attach a unique file to the message for each subscriber and even create the entire email newsletter. The possibilities are countless.
Follow the steps below to create and send personalized email messages to your subscribers.
Create Group with Custom Fields
Whatever information you collect about your subscribers during the opt-in process you can import all the subscriber’s data into G-Lock EasyMail7 and then use it in email newsletters. In our email system, you can have an unlimited number of custom fields to store the contact information.
When you create a group from the file or li24ednk to an external database from G-Lock EasyMail7, you can select any number of fields for importing into G-Lock EasyMail7. Just put the check marks next to the fields you want to show in the program and that you may need to use for email personalization.
Use Dynamic Fields in the Message Body and Subject
After you import the contact information into the group, you can use dynamic fields to personalize your email newsletter.
Here’s how you do it:
Open the message in G-Lock EasyMail7 in the edit mode.
Select the group you will send the email to in the "Group" field.
Put the mouse at the place where you will merge the recipient’s information, for example, after “Hi” or “Dear”.
Click on the "Dynamic Fields" menu.
Select the field name, for example, First_Name. The field is me09b8rged in this format First Name
Use the same procedure to merge a field into the Subject line.
Merge Images into the Message
Besides text and URLs, you can use merge tags to merge custom images into the messages.
Here are the steps you should follow:
1. Upload the images to your web server.
2. Import or add manually the URLs of the images into the group of recipients so that each recipient is associated with the correct image URL.
The URL must not include http://