Google Tag Manager

Description: Google Tag Manager is a tag management system that allows you to quickly and easily update tracking codes and related code fragments collectively known as "tags" on your website. Once the Tag Manager web snippet has been added, you can configure and deploy your tag configurations from a web-based user interface. This reduces errors and frees you from having to involve a developer every time you need to make changes.

Things We Cover:

  • Google Tag Manager Setup

How do I Register for Google Tag Manager?

Go to Go to the following URL and register the domain to be used


How do I Create a new Google Tag?

PAGE URL VALUE: \/secure\/checkout\?complete=1


Creating Custom Data Layer Variables for Google AdWords

Capture Transaction ID

Capture Transaction Total


Setting up Google Ads Conversion Tracker

Value = /secure/checkout?complete=1


Setting up Google Ads Conversion Linker


How do I Integrate Google Tag Manager Into SCE?

Online Store > Design

Once you have entered the Tag ID your Integration is complete and your Analytics will track your conversions.